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I don't think there is any business sector that technology would not help to boost no matter how informal it is. It is just a matter of finding the right technology.
I never was interested in maths. I never saw it's application in real life beyond counting. But I studied accounting and had to face maths but it was not that calculus of high school.
There might be a few customers that have been patronizing you often. If you have any customer that has patronized you up to 5 times this year, it is not out of place to give them Christmas gifts.
I think every business that desires to have an online presence doesn't joke with Facebook advertising. It is the biggest social media platform for a reason.
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