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To gain and maintain your trust as a business owner you must always meet the needs of your customers. If you can do this your customers be loyal and stay with you longer.
When you invite people to attend your company events, it gives your business an opportunity to build and maintain relationship in the industry. It also helps in strengthening your relationship with the costumers and investors.
The best way to overcome your fear of your boss is to build a closer relationship with him or her. And I think you have nothing to fear about unless your not doing your responsibilities well.
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