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Rebranding a product involves more than just a name change; it's about crafting a new identity. Imagine a classic cola being marketed as a trendy, artisanal soda in one instance and a nostalgic, timeless beverage in another. Each brand carries a unique story, tapping into diverse consumer...

The perception that a product with a lower price tag must equate to lower quality can be attributed to a variety of factors. One significant influence is the psychological association between price and value. Consumers often link higher prices with superior quality due to the assumption that...