Content marketing is part of digital marketing which is one of the brand marketing strategies that business people rely on. Changing consumer behavior in obtaining information and entertainment has also changed content marketing methods or tricks where the use of memes that have elements will go viral so that they will reach a wider target audience.
What are Memes?
Meme is an image that is accompanied by writing to express something, which is synonymous with funny, humor or just a joke. However, the cuteness of memes is widely used by brand marketing content businesses and is often spread via social media.
5 Reasons Memes Are Effective For Marketing
Marketing trends will always change, so marketers must act quickly to change their content marketing strategy, so that it won't become boring for viewers. Here are some reasons why memes are very suitable for marketing content.
1. Attract attention.
Memes have elements of quirkiness and humor that will quickly grab the attention of viewers.
2. Disguise Commercial Content
Memes can disguise commercial content, so audiences will feel more comfortable viewing memes than commercial content that is presented openly.
3. Increase engagement
Viewers will easily share meme content as something funny, so that it will increase likes and feedback so that brand awareness will automatically increase.
4. Easy to make
Business people don't need to copy memes belonging to other brands, business people can make free memes that are available online or on mobile phone applications.
5. Low production costs
Meme content in the form of images or videos does not require large production costs.
What are Memes?
Meme is an image that is accompanied by writing to express something, which is synonymous with funny, humor or just a joke. However, the cuteness of memes is widely used by brand marketing content businesses and is often spread via social media.
5 Reasons Memes Are Effective For Marketing
Marketing trends will always change, so marketers must act quickly to change their content marketing strategy, so that it won't become boring for viewers. Here are some reasons why memes are very suitable for marketing content.
1. Attract attention.
Memes have elements of quirkiness and humor that will quickly grab the attention of viewers.
2. Disguise Commercial Content
Memes can disguise commercial content, so audiences will feel more comfortable viewing memes than commercial content that is presented openly.
3. Increase engagement
Viewers will easily share meme content as something funny, so that it will increase likes and feedback so that brand awareness will automatically increase.
4. Easy to make
Business people don't need to copy memes belonging to other brands, business people can make free memes that are available online or on mobile phone applications.
5. Low production costs
Meme content in the form of images or videos does not require large production costs.