Here are 5 examples of impactful social change campaigns using digital tactics:
1. Ice Bucket Challenge
This viral challenge raised over $200 million for ALS charities through social video. Mass participation on social media drove record funds.
2. It Gets Better Project
An inspiring YouTube-based project to support LGBTQ+ youth facing bullying. User-generated videos spread messages of hope.
3. Black Lives Matter
Powerful use of the #BlackLivesMatter hashtag mobilized protests and built an influential social movement online and offline.
4. Everytown for Gun Safety
Digitally savvy advocacy group that uses advertising, email marketing and social media to push for gun law reforms.
5. World Wildlife Fund Social
Leverages social media communities and influencer partnerships to further conservation causes. Instagram presence humanizes their mission.
Key success factors for digital social campaigns include viral mechanics, participatory engagement, using influencers for reach, and facilitating grassroots community building online. Digital allows causes to spread awareness, mobilize advocates and fundraising at unprecedented scale.
1. Ice Bucket Challenge
This viral challenge raised over $200 million for ALS charities through social video. Mass participation on social media drove record funds.
2. It Gets Better Project
An inspiring YouTube-based project to support LGBTQ+ youth facing bullying. User-generated videos spread messages of hope.
3. Black Lives Matter
Powerful use of the #BlackLivesMatter hashtag mobilized protests and built an influential social movement online and offline.
4. Everytown for Gun Safety
Digitally savvy advocacy group that uses advertising, email marketing and social media to push for gun law reforms.
5. World Wildlife Fund Social
Leverages social media communities and influencer partnerships to further conservation causes. Instagram presence humanizes their mission.
Key success factors for digital social campaigns include viral mechanics, participatory engagement, using influencers for reach, and facilitating grassroots community building online. Digital allows causes to spread awareness, mobilize advocates and fundraising at unprecedented scale.
