Here are 5 effective ways to upskill your marketing and sales teams:
1. Offer access to online learning platforms like LinkedIn Learning and Udemy that allow self-paced learning across thousands of courses, videos and assessments.
2. Sponsor certifications in high-demand marketing and sales capabilities from recognized institutions. Completing certifications validates skill proficiency.
3. Conduct regular lunch & learn sessions where team members share their functional expertise with others to cross-pollinate skills.
4. Organize instructor-led workshops focused on building new capabilities like SEO fundamentals, social media strategy, presentation skills etc.
5. Implement mentorship and shadowing programs that pair junior team members with veterans to cultivate skills through hands-on guidance.
6. Incentivize participation in webinars, virtual conferences, and events to stay updated on the latest tactics and tools.
7. Foster external learning through events like hackathons and competitions that provide opportunities to hone skills.
8. Arrange job rotations across marketing and sales functions to diversify experience and skills.
9. Provide access to online books/publications subscriptions relevant to roles for continual learning.
10. Gamify learning through points badges and leaderboards that motivate skill-building.
A multi-pronged approach drives excitement around learning while building blended capabilities for success.
1. Offer access to online learning platforms like LinkedIn Learning and Udemy that allow self-paced learning across thousands of courses, videos and assessments.
2. Sponsor certifications in high-demand marketing and sales capabilities from recognized institutions. Completing certifications validates skill proficiency.
3. Conduct regular lunch & learn sessions where team members share their functional expertise with others to cross-pollinate skills.
4. Organize instructor-led workshops focused on building new capabilities like SEO fundamentals, social media strategy, presentation skills etc.
5. Implement mentorship and shadowing programs that pair junior team members with veterans to cultivate skills through hands-on guidance.
6. Incentivize participation in webinars, virtual conferences, and events to stay updated on the latest tactics and tools.
7. Foster external learning through events like hackathons and competitions that provide opportunities to hone skills.
8. Arrange job rotations across marketing and sales functions to diversify experience and skills.
9. Provide access to online books/publications subscriptions relevant to roles for continual learning.
10. Gamify learning through points badges and leaderboards that motivate skill-building.
A multi-pronged approach drives excitement around learning while building blended capabilities for success.
