Here are 6 effective digital strategies for educational institutions to attract international students:
1. Optimize website for global engagement: Ensure site offers multi-language options and localization for key markets.
2. Focus social media efforts: Identify leading platforms by country and create content tailored to international applicants.
3. Run paid ads on popular search engines: Target keywords students search in their native languages during the program research process.
4. Promote on influential global education sites: Partner with platforms that international students use to compare programs across countries.
5. Develop a student ambassador program: Equip current international students to share their positive experiences online to their networks.
6. Offer virtual campus tours and info sessions: Provide on-demand video overviews and live webinars to bring the campus and student life experience to life digitally.
An integrated approach across these digital channels can help schools connect with, engage and convert more prospective students from key global regions. It expands reach beyond local borders.
1. Optimize website for global engagement: Ensure site offers multi-language options and localization for key markets.
2. Focus social media efforts: Identify leading platforms by country and create content tailored to international applicants.
3. Run paid ads on popular search engines: Target keywords students search in their native languages during the program research process.
4. Promote on influential global education sites: Partner with platforms that international students use to compare programs across countries.
5. Develop a student ambassador program: Equip current international students to share their positive experiences online to their networks.
6. Offer virtual campus tours and info sessions: Provide on-demand video overviews and live webinars to bring the campus and student life experience to life digitally.
An integrated approach across these digital channels can help schools connect with, engage and convert more prospective students from key global regions. It expands reach beyond local borders.
