Here are 8 key things businesses should know about the growing digital skills shortage:
1. Demand exceeds supply
Open digital marketing jobs far outnumber qualified candidates creating intense competition for talent.
2. Skills evolve rapidly
New technologies emerge constantly so even seasoned talent must continuously develop skills.
3. Practical experience trumps education
Hands-on expertise is valued over degrees for specialized digital roles.
4. Roles span technology and creativity
Technical chops in say, data analytics and creative flair for content creation are both crucial.
5. Small businesses struggle most
Budget constraints make attracting and retaining talent harder for SMBs.
6. Geographic gaps persist
Digital skills remain scarce outside urban tech hubs exacerbating inequality.
7. Training is key
Providing ample professional development and upskilling opportunities helps attract and retain talent.
8. Taking risks pays off
Exploring unconventional sources and being open to remote/freelance hires widens the talent pool.
Overall, the digital skills gap presents a major pain point. But businesses that embrace training, stay flexible with hiring and focus on cultivating practical expertise will stay ahead of the curve. The competition for digital talent is likely to intensify so acting fast is key.
1. Demand exceeds supply
Open digital marketing jobs far outnumber qualified candidates creating intense competition for talent.
2. Skills evolve rapidly
New technologies emerge constantly so even seasoned talent must continuously develop skills.
3. Practical experience trumps education
Hands-on expertise is valued over degrees for specialized digital roles.
4. Roles span technology and creativity
Technical chops in say, data analytics and creative flair for content creation are both crucial.
5. Small businesses struggle most
Budget constraints make attracting and retaining talent harder for SMBs.
6. Geographic gaps persist
Digital skills remain scarce outside urban tech hubs exacerbating inequality.
7. Training is key
Providing ample professional development and upskilling opportunities helps attract and retain talent.
8. Taking risks pays off
Exploring unconventional sources and being open to remote/freelance hires widens the talent pool.
Overall, the digital skills gap presents a major pain point. But businesses that embrace training, stay flexible with hiring and focus on cultivating practical expertise will stay ahead of the curve. The competition for digital talent is likely to intensify so acting fast is key.
