There is no doubt that a good marketing plan leads you to success. A marketing plan must not only focus on how to gain customers. It is also about customers' entire journey from product development to customers onboarding product and service. It also means a good plan you can track. You will also sight your plan as measurable in terms of numbers to track regarding your progress. There are other things to consider in your plan that are not measurable in sales like users, views, visits, inquiries, posts, follow-up calls, and so on and so forth. Your marketing plan sets your goal like a roadmap . You can understand through it your target audience and optimize your products.