When compared to alternative investment choices like bonds or savings accounts, investing in stocks can offer better returns. Also, stocks have the potential for capital appreciation, which means that your investment's value may rise over time. Furthermore, the opportunity to invest in a range of businesses and industries makes it possible to diversify one's portfolio with stocks. With the right research and analysis, stocks can be a great way to build wealth over the long term. However, it is important to remember that stock market investments do come with risks, including the possibility of losing money.