If you are new to the business and afraid not to gain, don't jump immediately to the conclusion that marketing your products is the solution. You might be throwing your money in the wrong way. As you iron out the details of your product in the early stages, it’s important to have conversations with customers and tweak your product based on their feedback. You have to get to know who your customers will be and know the kind of messages they respond best to. It is typically not a great idea to invest money into paid marketing or advertising until you reach product/market fit. Otherwise, you may end up just throwing your money away without seeing any results. As soon as you see the positive flow of your sales, that is the right time to hore a marketer of your products or inspire one of your workers and just give extra benefit in doing it.