Options are a sort of financial instrument that grant the holder the right, but not the duty, to buy or sell an underlying asset at a given price and date. The possibility of receiving huge profits with little risk is one of the key advantages of investing in options. Options give investors the chance to leverage their investment and perhaps receive a better return than they would have if they had just purchased the underlying asset. Options can also be used as a risk management tool to protect against potential losses in other investments. Options can add flexibility to an investor's investment ideas, enabling them to make money in both bullish and negative market conditions.