To attract traffic to your business website, you will have to utilize SEO, digital marketing, or paid advertising. Your efforts will be paid only when you are doing it effectively. In other words, if you have done SEO your website should be able to rank on the top. If you are running ads, your ads need to be targeted to the proper audience. In order to build traffic on your business website, you might have to spend a substantial amount of money. Spending money on marketing is as important as spending money on business website development.