Congruence in business means everyone in the business has the quality of being similar to an agreement regarding a plan for improvement of the business. It is based on the principle that a team or organization can only succeed when the work and the workers who do it in the organizational structure and the culture of its vision and mission fit together. Since there is harmony in working together with a common goal, therefore, it is expected for the customers to expand and the business to profit more. The company's core business will positively affect consumers' purchase intention. Congurnecy in business shows significant direct, positive effects on satisfaction, trust, affective commitment, and loyalty. What can you add?
Business congruency with customers and its impact
- Thread starter Starmix
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- #3
That's right that's why there's is direct or face to face interview done by the designated personnel to know if those people have similarities with the proposed program of the business owner.
The most important thing is for you to run your business in a way that it's something that will matter to the customers that are patronizing your product and services and also being in good relationship with the community where your business is set up.
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- #5
Business congruency is necessary for both customers and owners. What the business offer are what the customers need. That is the impact of congruency having similarities of likes and needs. It results to profitability.
