When we make advertising plans for our business, there is usually a target audience in mind, which is the set of people we believe have need for our products and services. Personally I believe the strategy or methods we use for advertising can also influence who gets to buy our products, let's say for example using a female character to advertise something like a perfume or roll on ment for men, or making the female character more dominant in the advert. Might attract women to buy it more than men. What do you think?