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Nigeria citizens are in real trouble. The government is super corrupt and the masses are doing all sorts of things to survive. Ritual killing here and there, insecurity and inflation bombarding us from left and right. Upon all these, Nigerians are collecting peanuts to rig elections.That's what is happening in my country. Due to the inflated, goods have become complete substandard. Nylons can't hold one cup of rice any longer. It is a terrible situation.
I believe the aim of every business is to generate profit, but in a situation where there is high desire to make profit, do you think it could lead the business owner to produce goods that are of low quality?
For sure authenticity is key in business if youre not genuine people will see through it and you will lose their trust. Id rather invest in creating something truly great than trying to cut corners and risk damaging my brand.The truth is that if you compromise quality and still sell it as authentic, it would affect your business, your Brand reputation and soon enough, everyone would ghost your products.