Challenges of virtual and augmented reality in advertising

[Johnson2468]

The use of VR and AR technology in advertising is still in its early stages, and there are challenges that need to be addressed such as cost of production and lack of broad consumer adoption of VR/AR headsets. As the technology becomes more widely available and the cost of production decreases, it is expected that the use of VR and AR in advertising will become more prevalent.

 

[Bisolami]

The use of VR and AR technology in advertising is still in its early stages, and there are challenges that need to be addressed such as cost of production and lack of broad consumer adoption of VR/AR headsets. As the technology becomes more widely available and the cost of production decreases, it is expected that the use of VR and AR in advertising will become more prevalent.

For real?
I never knew that they are still in early stages. I think they have been existing for so long

 

[uptrendfinancialsignal]

Sometimes some business owners would be fed up of the cost that is involved in running advertisement because it is capital intensive.

 

[nomad]

You can advertise on metaverse. A lot of people are accessing the metaverse through augmented reality, so you can gain exposure. You can also advertise in games that are mostly being played through VR.