Do you know how to do a competitive analysis? I am not so satisfied with what I have heard from a friend that this could help us spot opportunities to innovate, enhance our products or services, or promote our business. We never know if win from our rival business or lose others.
The following guides us in doing a competitive analysis: ( Credit to : Source: Business News Daily )
1. Identify the products or services you want to evaluate.
2. Seek direct competitors.
3. Pinpoint indirect competitors.
4. Examine replacement competitors.
5. Determine which parts of your competitors are worth investigating.
6. Research all identified competitors.
7. Document your research in a written analysis.
8. Identify areas to improve and execute the changes, and
9..Track your results.
The following guides us in doing a competitive analysis: ( Credit to : Source: Business News Daily )
1. Identify the products or services you want to evaluate.
2. Seek direct competitors.
3. Pinpoint indirect competitors.
4. Examine replacement competitors.
5. Determine which parts of your competitors are worth investigating.
6. Research all identified competitors.
7. Document your research in a written analysis.
8. Identify areas to improve and execute the changes, and
9..Track your results.