Research tells us that if the website is able to load fully in less than 5 seconds, there will be conversion. The website loading speed for the highest conversion for eCommerce site is less than 2 seconds. Website loading speed is not only important for conversion but also for search engine ranking. The average website loading speed should be less than 3 seconds. If that is the loading speed of your website, your website is faster than 50 percent of the website, so your website is likely to rank higher than your competitor.