Here are 5 impressive examples of organizations excelling at digital transformation:
1. Netflix
Pioneered streaming video on-demand and leverages data analytics and personalization to dominate entertainment.
2. Uber
Disrupted the taxi industry through innovative mobile apps and seamless user experiences underpinned by powerful algorithms.
3. Nike
Used digital channels and apps to evolve its brand into a personalized digital experience and community. Sales are increasingly digital.
4. Target
Its e-commerce channel competes head-to-head with Amazon thanks to supply chain integration and initiatives like same-day delivery.
5. Domino's Pizza
Dominates pizza delivery through digital ordering, tracking integration, and leveraging data to optimize operations. Contactless delivery became the norm during COVID.
Key success factors include senior leadership buy-in, digitizing and integrating customer touchpoints, using data to personalize experiences, fostering a culture of innovation, and leveraging technology to transform business models. Digital mastery allows these organizations to continually adapt and lead disruption.
1. Netflix
Pioneered streaming video on-demand and leverages data analytics and personalization to dominate entertainment.
2. Uber
Disrupted the taxi industry through innovative mobile apps and seamless user experiences underpinned by powerful algorithms.
3. Nike
Used digital channels and apps to evolve its brand into a personalized digital experience and community. Sales are increasingly digital.
4. Target
Its e-commerce channel competes head-to-head with Amazon thanks to supply chain integration and initiatives like same-day delivery.
5. Domino's Pizza
Dominates pizza delivery through digital ordering, tracking integration, and leveraging data to optimize operations. Contactless delivery became the norm during COVID.
Key success factors include senior leadership buy-in, digitizing and integrating customer touchpoints, using data to personalize experiences, fostering a culture of innovation, and leveraging technology to transform business models. Digital mastery allows these organizations to continually adapt and lead disruption.
