I am speaking based on my personal experiences. If we know the culture of a particular client, we can relate to him or her and know how to approach him or her. This can apply to local or foreign clients. Cultural differences are not a hindrance to having good business with others. It is not a constraint at all for me.
Do you believe that cultural sensitivity is an essential quality or merely an added bonus in business relationships?
- Thread starter Shavkat
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There are many multi-national companies that consists of many employees belonging to different cultures. They have no problem adjusting with each other. So, it should not be an issue.
A business partner is an individual who subscribes to a particular set of beliefs. And you must respect that even in your business dealings with the person. This is vital as failure to do this can jeopardize the entire business deal.
I think this might help in both aspect. You need to be able to understand not just your target audience alone but also their culture to be able to give them the quality they deserve, then understanding their culture also helps create a great relationship with them as well.
I do not think that cultural differences should be a major issue as long as you tend to form partnership with a reliable person. Reliability and honesty is one of the major factors that are important for people.
