Here are some ways for educational institutions to effectively leverage educators and alumni in their digital strategies:
For Educators:
- Feature them as contributors or hosts for educational webinars and virtual events to highlight expertise.
- Have them create videos or blog content about popular courses, projects and research happening on campus.
- Train them on digital tools and channels to incorporate into curriculum delivery.
- Recognize digitally savvy educators through internal awards or highlights.
For Alumni:
- Tap alumni who work at tech companies to contribute blog content or mentor students.
- Develop an alumni experts directory on the website that current students can access to contact alumni in different fields.
- Partner with alumni at digital agencies or startups for pro-bono projects or internship pipelines.
- Profile successful alumni entrepreneurs or leaders on social media channels as role models.
- Feature alumni with large social followings as brand ambassadors and influencers.
Activating educators and alumni as online contributors, advisers or brand advocates can powerfully amplify an institution's digital reach and credibility with target audiences.
For Educators:
- Feature them as contributors or hosts for educational webinars and virtual events to highlight expertise.
- Have them create videos or blog content about popular courses, projects and research happening on campus.
- Train them on digital tools and channels to incorporate into curriculum delivery.
- Recognize digitally savvy educators through internal awards or highlights.
For Alumni:
- Tap alumni who work at tech companies to contribute blog content or mentor students.
- Develop an alumni experts directory on the website that current students can access to contact alumni in different fields.
- Partner with alumni at digital agencies or startups for pro-bono projects or internship pipelines.
- Profile successful alumni entrepreneurs or leaders on social media channels as role models.
- Feature alumni with large social followings as brand ambassadors and influencers.
Activating educators and alumni as online contributors, advisers or brand advocates can powerfully amplify an institution's digital reach and credibility with target audiences.
