The market is comparable to an ocean, there are big fish around, thus making small fish hard for survival. IN a situation like this, how can a small business grow. Well, in my opinion, there are multiple factors involved for the small business to grow, and some of the important factors are the products and services being sold by these businesses, how they are performing marketing, and how much resources they have for production, development and marketing. The growth of small business also hinges on the owner’s ability to adapt to the market.