Online trust is a major issue, as people are more likely to buy from a brand or person they trust. Building trust online is more difficult than building trust in person, and some people may find it difficult to establish trust with their audience.
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Yes the rate of scammers online is really increasing, that is what is discouraging a lot of people from investing or even doing anything online because they are scared of falling into the hands of scammersYou can't really blame most of them though, people these days usually find it hard to trust one another due the rate at which people have been scammed online. So if you want to gain the trust of does around you, you would have to go the extra mile to achieve this.