Tracking key performance indicators (KPIs) allows you to gauge the effectiveness of your email marketing efforts.
- Open Rate: The percentage of recipients who opened your email.
- Click-Through Rate (CTR): The ratio of email recipients who clicked on a link or call-to-action.
- Conversion Rate: The percentage of recipients who took the desired action, such as making a purchase or filling out a form.
- Bounce Rate: The percentage of emails that were not delivered to recipients' inboxes.
- Unsubscribe Rate: The percentage of subscribers who opted out of receiving future emails.
- Analyzing these metrics helps you identify opportunities for improvement, refine your strategies, and better cater to your audience.
- Open Rate: The percentage of recipients who opened your email.
- Click-Through Rate (CTR): The ratio of email recipients who clicked on a link or call-to-action.
- Conversion Rate: The percentage of recipients who took the desired action, such as making a purchase or filling out a form.
- Bounce Rate: The percentage of emails that were not delivered to recipients' inboxes.
- Unsubscribe Rate: The percentage of subscribers who opted out of receiving future emails.
- Analyzing these metrics helps you identify opportunities for improvement, refine your strategies, and better cater to your audience.
