How important is the role of a social media handler of an organization?

[Niyi Briggs]

With the advent of the social media era, there has been a need for a position of a social media handler in majority of the business organization. That is because most businesses have social media handles.

Do you think that the social media handler should be a dedicated job role or the manager can be handling that? How important is this role in the present reality of modern business organizations?

 

[Etini Willie]

For branding alone, the social media handler of an organization is very important. He has to push out the brand's vision and core message to the social media audience and market. The online reputation of the organization rests solely on such a person with that role.

 

[cherry123]

Social media handler of an organization is essential now as the image maker of an organization or company. The person will help o make a business known in a good light

 

[Niyi Briggs]

The online world has a huge role to play in the perception of your business by the general public. The social media manager of any business is responsible for directing and controlling the relationship of the business with the online audience.

 

[Stardom22]

For me I think there must be the role for the social media handler in any business that has established it's presence online. They are the ones that deals with all that relates with the online campaigns, attending the support tickets among others.

 

[astutimeliana723]

I think now this is very important to introduce the company to the general public, because now many people use social media to find information, including looking for company information.

 

[eldavis]

These days the internet has become a very important tool when it comes to advertising your business online, this is why social media handlers are very important. Evey business needs to have any online presence.

 

[King Belieal]

A social media handler of a business organisation is the online image maker of the organisation. He must be smart and intelligent to succeed.

 

[nomad]

It is very important because these days brands are built on social media and products are marketed over social media

 

[Ratine]

Most business currently get most of their market on the social media platforms for sure.

 

[Shavkat]

Social media is the best way to promote companies' products and the cheapest way to do it.

 

[Kera]

The social media handler is a tactical position in businesses today. Many businesses hire people with specific skill sets aligned for that role.