The primary aim of SEO and SEM is the same, to get ranked on search engines for organic traffic. However, the major difference is SEO is an organic position whereas SEM is a paid position. Actually, SEM, or search engine marketing is a combination of search engine optimization and pay per click advertising campaigns. SEO builds traffic over time, however, SEM gets immediate traffic, SEO is a long term strategy, where as SDEM gives you immediate results. SEO is an ongoing process, where as SEM is one time setup. SEO aims to improve visibility, where as SEM is basically for sales. SEO is free or costs little money, where as SEM is a paid option.
How SEO Differs from SEM
- Thread starter nomad
- Start date
SEO ( Search Engine Optimization) focuses on optimizing organic search results to improve website visibility while SEM (Search Engine Marketing) involves paid advertising to enhance a site's visibility on search engine results pages.
I think SEM is an advertisement for a website providing SEO service that is called SEM Rush you could google it but did not know why do they choose this name may be for paid advertising like you have mentionned.
SEO (search engine optimization) organically optimizes websites through keyword research, metadata enhancements, quality content creation and backlink building to earn unpaid search rankings over time through relevancy. SEM (search engine marketing) bids on paid search ads placements to instantly appear higher in results regardless of authority, paying only when users click ads. SEM jumpstarts visibility faster via advertising which SEO eventually overtakes through continual non-paid maturity.
