How to Benefit from the Convergence of Traditional & Digital Marketing

[You]

Here are some tips organizations can use to maximize the convergence of traditional and digital marketing:

• Integrate online and offline data for a single customer view to coordinate initiatives.
• Use digital marketing to precisely target and optimize traditional formats like TV, print, and radio.
• Tie in traditional marketing events and activations with digital extensions like hashtags and mobile experiences.
• Leverage digital channels to scale and boost impact of physical brand interactions and experiences.
• Blend traditional storytelling and branding techniques with digital interactivity for deeper customer engagement.
• Enable seamless omni-channel experiences across physical and digital touchpoints.
• Incorporate both digital performance metrics and traditional brand awareness measures for holistic optimization.
• Train marketers thoroughly in both traditional and digital tactics to execute converged strategies.
• Fuse data-driven digital targeting with emotional resonance of traditional creative approaches.
• Continuously test and learn across combined online and offline activities.

Harnessing the strengths of both can enable organizations to drive greater brand awareness, customer engagement, and revenues through multi-dimensional marketing.

 

[Golden9]

Even though it's now digital marketing that's popular, some people still prefer to use traditional methods, and diversifying your efforts if possible will ensure you get to both markets.

 

[Bisolami]

Even though it's now digital marketing that's popular, some people still prefer to use traditional methods, and diversifying your efforts if possible will ensure you get to both markets.

I think the people who prefer to use traditional methods are people who have been using it for so long and they know how to go about it that they are still going to make profit

 

[nomad]

Even though the scope of digital marketing is rapidly expanding, traditional marketing also has a lot of use cases. You can use traditional mediums to reach your target market if your target market is using that medium

 

[eldavis]

One way to maximize the effectiveness of marketing be it digital or traditional is through knowing your target audience. Your target audience would determine if you are to make use of a digital method or not.