Here are some tips organizations can use to maximize the convergence of traditional and digital marketing:
- Integrate online and offline data for a single customer view to coordinate initiatives.
- Use digital marketing to precisely target and optimize traditional formats like TV, print, and radio.
- Tie in traditional marketing events and activations with digital extensions like hashtags and mobile experiences.
- Leverage digital channels to scale and boost impact of physical brand interactions and experiences.
- Blend traditional storytelling and branding techniques with digital interactivity for deeper customer engagement.
- Enable seamless omni-channel experiences across physical and digital touchpoints.
- Incorporate both digital performance metrics and traditional brand awareness measures for holistic optimization.
- Train marketers thoroughly in both traditional and digital tactics to execute converged strategies.
- Fuse data-driven digital targeting with emotional resonance of traditional creative approaches.
- Continuously test and learn across combined online and offline activities.
