Here are some tips to create the ultimate digital marketing team:
1. Hire specialists, not generalists
Build a team of experts focused on specific skills like SEO, PPC, email marketing, rather than jacks-of-all-trades. Depth matters more than breadth.
2. Seek out hard and soft skills
Look for technical expertise in say, Google Analytics as well as creativity for designing compelling content. The best digital marketers blend both.
3. Mix savvy veterans and hungry rookies
Balance experience with energy and new perspectives. Veterans provide wisdom while rookies bring fresh ideas.
4. Ensure collaboration
Foster open communication between team members. Silos kill effective campaigns. Collaboration maximizes strengths.
5. Invest in the latest training
Equip your team with cutting-edge skills through courses, conferences and certifications. Digital marketing evolves quickly.
6. Define clear KPIs
Establish quantifiable goals and metrics for success across the board. Track progress rigorously.
7. Recognize outstanding work
Motivate and retain talent by celebrating wins big and small. Highlight achievements publicly.
8. Promote innovation
Allow calculated risks and test bold ideas. Give staff room to think creatively.
9. Be agile and nimble
Adapt to market changes smoothly. Take cues from small startups disrupting industries.
10. Build in redundancy
Cross-train staff and reduce overreliance on individuals. Plan for unforeseen departures or absences.
With rockstar players aligned behind shared objectives and equipped with latest playbooks, your digital marketing team will dominate. Keep spirits high and success is bound to follow.
1. Hire specialists, not generalists
Build a team of experts focused on specific skills like SEO, PPC, email marketing, rather than jacks-of-all-trades. Depth matters more than breadth.
2. Seek out hard and soft skills
Look for technical expertise in say, Google Analytics as well as creativity for designing compelling content. The best digital marketers blend both.
3. Mix savvy veterans and hungry rookies
Balance experience with energy and new perspectives. Veterans provide wisdom while rookies bring fresh ideas.
4. Ensure collaboration
Foster open communication between team members. Silos kill effective campaigns. Collaboration maximizes strengths.
5. Invest in the latest training
Equip your team with cutting-edge skills through courses, conferences and certifications. Digital marketing evolves quickly.
6. Define clear KPIs
Establish quantifiable goals and metrics for success across the board. Track progress rigorously.
7. Recognize outstanding work
Motivate and retain talent by celebrating wins big and small. Highlight achievements publicly.
8. Promote innovation
Allow calculated risks and test bold ideas. Give staff room to think creatively.
9. Be agile and nimble
Adapt to market changes smoothly. Take cues from small startups disrupting industries.
10. Build in redundancy
Cross-train staff and reduce overreliance on individuals. Plan for unforeseen departures or absences.
With rockstar players aligned behind shared objectives and equipped with latest playbooks, your digital marketing team will dominate. Keep spirits high and success is bound to follow.
