Shaving was basically man's think, the razor companies were basically selling their products to men. But they started promoting a concept where women shared their legs to get silky smooth legs and hairless armpits. Now shaving was no more man thing, it was also compulsory for women. This is one of the ways to find a new market. As a business, you need to identify and target new customer segments in order to expand your customer base.
How to Find a New Market?
- Thread starter nomad
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Recently, I noted that there are some advertisements from skin care companies targeting male audience. Men are encouraged to use skin cleansing product and moisturizer and take good care of their skin.
When you identify a market that you want to break into, you would have to figure out any way your product can appeal to them and start telling them in jingles and adverts. Before you know, they would gradually cue in.
There is a lot of online tools that can help online entrepreneurs to identify starving market. Now, you can simply use Google search and Google trend to identify a starving market.
Yes, you are right, one more example: Make up is usually synonymous with women, but now there are also men who wear make up. Make up that suits men of course. There are many male artists who have to make up before appearing on television.
This is very true. As time goes by, there are many changes that come up. You have to keep up with the trends so that you can grab new customers as they come up.
You are right and you need to make sure that it is a product that you can advertise to people very well. Make sure you have used it and you already know how it works before you decide to advertise it to people so that they will believe you
