Here are some effective ways to market and sell professional certifications:
1. Highlight career benefits
Promote how the certification leads to salary increases, promotions, and enhanced skills. Use stats and testimonials.
2. Leverage influencers
Partner with industry influencers, leaders and associations to lend credence and expand reach.
3. Optimize SEO
Target keywords like "certification name" + "online course" to drive discovery in search engines.
4. Run paid ads
Test paid search and social media ads focused on relevant target audiences like finance professionals.
5. Promote on LinkedIn
Run Sponsored Content and Sponsored InMail campaigns aimed at passive job seekers looking to upskill.
6. Segment outreach
Target promotional emails by seniority, industry, job role to increase relevancy.
7. Offer enterprise deals
Provide discounts for bulk signups by teams/companies to boost conversions.
8. Share success stories
Build a client testimonial section with their career/business boost after certification.
9. Remind learners
Follow up when certifications need renewing and highlight new exam versions.
10. Bundle products
Offer packages with prep courses, mock exams, study guides as additional revenue streams.
1. Highlight career benefits
Promote how the certification leads to salary increases, promotions, and enhanced skills. Use stats and testimonials.
2. Leverage influencers
Partner with industry influencers, leaders and associations to lend credence and expand reach.
3. Optimize SEO
Target keywords like "certification name" + "online course" to drive discovery in search engines.
4. Run paid ads
Test paid search and social media ads focused on relevant target audiences like finance professionals.
5. Promote on LinkedIn
Run Sponsored Content and Sponsored InMail campaigns aimed at passive job seekers looking to upskill.
6. Segment outreach
Target promotional emails by seniority, industry, job role to increase relevancy.
7. Offer enterprise deals
Provide discounts for bulk signups by teams/companies to boost conversions.
8. Share success stories
Build a client testimonial section with their career/business boost after certification.
9. Remind learners
Follow up when certifications need renewing and highlight new exam versions.
10. Bundle products
Offer packages with prep courses, mock exams, study guides as additional revenue streams.
