First and foremost, your website or web pages must be indexed by Google. If that has not happened yet, ping your links so that Google indexes your website and web pages. When your pages are indexed by Google, it indicates that Google knows about your website and web pages. Find keywords that are related to your niche, and make sure the keywords you choose get 1000-5000 search hits per month. Use these keywords every where but don't use more than 5 percent of your total word count.