A business plan is a document that outlines your business goals, strategies, and how you plan on achieving them. It is important to have a business plan when starting a business, as it can help you to secure funding and keep on track as you grow your business. There are a few key things to include in your business plan: -An executive summary: This is a brief overview of your business plan, and should include your business goals and how you plan on achieving them. -A company description: This should include an overview of your company, your products or services, and your target market. -A market analysis: This will involve researching your industry and your target market, and understanding the trends and opportunities in your industry. -A competitive analysis: This will involve researching your competitors and understanding their strengths and weaknesses. -A sales and marketing plan: This should detail how you plan on marketing and selling your products or services, and should include your sales goals. -A financial plan: This should include your financial goals, and how you plan on achieving them. It should also include your income statement, balance sheet, and cash flow statement.