Hybrid marketing is a promotional approach. As a marketer, you may combine your traditional and digital marketing. You can merge your approaches instead of focusing only on one process which is using the online platform. This could create an effective and extensive outreach plan. There are some firms that use hybrid marketing. They use different channels to focus on their marketing by telling them on their channels their identity, organizations with an alternate approaches of their different techniques like the digital and traditional. This way helps the firms to maximize their overall marketing potentials. They could also expand their customers because of the different channels. An example of this hybrid business to market includes a business that utilizes remote working, outsourced virtual assistants, and others.