Importance of Audience Targeting

[nomad]

Let's say you have developed a game that you want to sell. Who is the ideal customer for your game? Will you generate sales if you promote the game to Baby boomers? Here lies the importance of audience targeting. You will be able to generate sales only when you promote this product among millennials and Gen Z because they are the ideal groups who play games.

 

[capri]

The concept of audience targeting is crucial for any business. During my tours on social media, I have repeatedly come across users asking others not to be overly critical about certain business and its offerings because they do not comprise the target market.

 

[eldavis]

Someone once said marketing without a target audience means marketing to no one. If you want an effective marketing strategy, do not try to attract everyone, rather focus on a specific target audience.

 

[capri]

To properly identify a target audience, a marketer needs to carry out sufficient analysis of a market. This way, a marketer comes to understand the key characteristics of the different categories of people comprising a market. These attributes enable a marketer pinpoint the audience to target.