Importance of demographic targeting

[nomad]

marketers and business owners need to understand one basic thing about the products and services they are trying to sell. The product will not appeal to all kinds of people and they need to promote the product only to a certain segment of the society. This is basically called demographic targeting. Do you use demographic targeting to tailor your messages to specific audiences?

 

[Rubz]

Demographic targeting is very important because it helps one to focus one's marketing strategy on specific groups of people based on age, gender, location, income, interests and certain other factors.