If you analyze ads, you will see two different kinds of ads, one, type of ad provides you with information, and another type of ad touches you emotionally. If the ad says "kills 99.99 percent germs" it is an informational ad. If the ad says "red bull gives you wings" it is emotional ads. When you are creating ads, what kind of ads do you go with informational or emotional?
Informational Vs. Emotional Advertising
- Thread starter nomad
- Start date
Your target audience and the kind of product you are about marketing would determine the type you should use. in the case of advertising a product that kills germs, what your target audience wants to see is how effective it is not to feel emotional about it.