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Yes of course! A Youtuber can market his affliate products through YouTube channels. I have seen many YouTube channels use to market affliate products. I don't think it is against Google adsense rules.
You can also make money on YouTube by teaching a course there though. You can drop your classes and videos for does who have registered and paid for the course on your YouTube page.
If you have a lot of subscribers and if your videos get tons of views, you can easily get sponsors for your videos. Even if you don't get sponsors, you can earn through affiliate marketing.
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