When you are marketing, what do you like to do, promote your brand or promote your product? If you do both, what gives you better conversion, when you promote your brand or when you promote your product? How do you compare brand positioning versus product positioning for the effectiveness of advertising strategies? Have you tried promoting your brand as well as product with the same campaign?
Promoting a Product Vs. Promoting a Brand
- Thread starter nomad
- Start date
I think when the business people give names to their products and the companies, it would be great when they suggest the same name for the products and the company name like Pepsi for instance. It becomes easier for marketing.
