Here are 7 tips for aligning marketing and sales teams (smarketing):
1. Establish shared goals
Set joint KPIs, quotas and incentive plans to encourage collaboration towards common objectives.
2. Improve communication
Create consistent cadences for meetings and status updates between teams.
3. Clarify roles
Document responsibilities between marketing and sales to set clear expectations.
4. Integrate systems
Use interconnected tech stacks like CRMs and marketing automation to share data and insights.
5. Create joint content
Involve both teams in content creation to ensure customer-centric messaging.
6. Cross-train
Conduct joint workshops so both teams learn each other's processes and challenges.
7. Leadership endorsement
Managers must visibly support and promote sales and marketing collaboration.
Close alignment between sales and marketing enhances targeting, strengthens relationships across the customer journey, and ultimately drives more revenue. It does require organizational commitment to shared systems, goals and values.
1. Establish shared goals
Set joint KPIs, quotas and incentive plans to encourage collaboration towards common objectives.
2. Improve communication
Create consistent cadences for meetings and status updates between teams.
3. Clarify roles
Document responsibilities between marketing and sales to set clear expectations.
4. Integrate systems
Use interconnected tech stacks like CRMs and marketing automation to share data and insights.
5. Create joint content
Involve both teams in content creation to ensure customer-centric messaging.
6. Cross-train
Conduct joint workshops so both teams learn each other's processes and challenges.
7. Leadership endorsement
Managers must visibly support and promote sales and marketing collaboration.
Close alignment between sales and marketing enhances targeting, strengthens relationships across the customer journey, and ultimately drives more revenue. It does require organizational commitment to shared systems, goals and values.
