There are 4 basics of a start-up business and they are the following: product, market, money, and people. If you want to venture into a business you need the consider the four bacis. It is very important to know the products you will sell. Also, check your money, is it sufficient for capital? Never apply for a loan just to start a business. Next is to check your market. Who do you think are your target market? It is very important because you want customers to buy your products. And foremost check the people in the community if they are capable of buying your products or else adjust your products and the pricing.