The holiday sales period stretching from late October through December delivers outsized proportions of annual revenue for ecommerce merchants. But with millions of competing products also vying for seasonal consumer spend across Amazon, promotionally standing out proves challenging. Follow this integrated digital marketing plan for optimizing festive sales.
1. Start planning early identifying deals listing schedules on landing pages by October latest. Confirm sufficient inventory availability through Q4 factoring in 4-6 week lead times plus 100% sales increases over normal months typically seen during holidays. Stock up proactively limiting lost sales opportunities later from sellouts.
2. Refresh creative assets across the catalog especially lifestyle imagery reflecting winter settings and gift-giving themes. Tweak copywriting highlighting seasonal relevance or usage occasions centered around holiday parties, travel, decorating or family gatherings. Welcome contextual search traffic.
3. Strategically slash prices on bestselling items to levels where heightened volume pull (plus advertising visibility) offsets revenue hits from discounts thereby growing overall profits, cash flows and enhanced Amazon visibility long-term. Discount depths depend on historical elasticity and competitive positions.
4. Allot sizable 40-50% advertising budget increases temporary during October-December accommodating surges in auction costs-per-click. Winter months determine Chart Positions so temporarily aggressive investments ensure your listings appear prominently ranked now when it matters most for sustaining sales years-round.
5. Boost external traffic 26-47% further through seasonal email promotions, social media giveaways, influencer partnerships highlighting festive offerings and inclusion across gift guide roundups through heavy guest post outreach. Diversify channels lifting sales beyond just Amazon itself.
6. Monitor business reports daily tracking units sold, conversion jumps, advertising cost of acquisition metrics and profitability threshold factors optimizing major traffic drivers or selective discount tweaks ensuring holiday performance benchmarks stay on pace cumulatively.
With strategic planning, creative assets optimization and aggressive promotional pushes aligned, sellers capitalize on critical holiday windows cementing winning Amazon positions that last for years ahead.
1. Start planning early identifying deals listing schedules on landing pages by October latest. Confirm sufficient inventory availability through Q4 factoring in 4-6 week lead times plus 100% sales increases over normal months typically seen during holidays. Stock up proactively limiting lost sales opportunities later from sellouts.
2. Refresh creative assets across the catalog especially lifestyle imagery reflecting winter settings and gift-giving themes. Tweak copywriting highlighting seasonal relevance or usage occasions centered around holiday parties, travel, decorating or family gatherings. Welcome contextual search traffic.
3. Strategically slash prices on bestselling items to levels where heightened volume pull (plus advertising visibility) offsets revenue hits from discounts thereby growing overall profits, cash flows and enhanced Amazon visibility long-term. Discount depths depend on historical elasticity and competitive positions.
4. Allot sizable 40-50% advertising budget increases temporary during October-December accommodating surges in auction costs-per-click. Winter months determine Chart Positions so temporarily aggressive investments ensure your listings appear prominently ranked now when it matters most for sustaining sales years-round.
5. Boost external traffic 26-47% further through seasonal email promotions, social media giveaways, influencer partnerships highlighting festive offerings and inclusion across gift guide roundups through heavy guest post outreach. Diversify channels lifting sales beyond just Amazon itself.
6. Monitor business reports daily tracking units sold, conversion jumps, advertising cost of acquisition metrics and profitability threshold factors optimizing major traffic drivers or selective discount tweaks ensuring holiday performance benchmarks stay on pace cumulatively.
With strategic planning, creative assets optimization and aggressive promotional pushes aligned, sellers capitalize on critical holiday windows cementing winning Amazon positions that last for years ahead.
