The alcoholic beverage industry is facing significant changes as consumer preferences shift towards healthier and low-alcohol options. This shift has led to the emergence of new categories, such as hard seltzers and low-alcohol beers. In order to stay competitive, established alcoholic beverage companies are diversifying their assets and making investments in these new sectors. Consumer tastes are being impacted by the rise of social responsibility and sustainability, which is causing businesses to adjust to these new expectations. When assessing the investment potential of businesses in the alcoholic beverage industry, it is crucial for investors to take these evolving tastes into account. Businesses with a higher long-term investment potential are likely to be those who are adjusting to these changes and placing a priority on innovation and sustainability.
The impact of changing consumer preferences on the alcoholic beverage industry and its investment potential.
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