The COVID-19 pandemic has had a significant impact on the sports industry, and this has also affected sports investing. With the cancellation of several sports events and the postponement of the Olympic Games, investors have had to adjust their investment strategies. In addition, the pandemic has created new economic opportunities in esports, virtual sports, and sports betting. Also, because the pandemic has had a significant influence on industries like sports tourism and merchandising, it has shown the value of diversification in sports investing. All things considered, the epidemic has forced investors to become more innovative and savvy in their bets on the sports sector.