The COVID-19 pandemic has had a significant impact on the fashion industry, and as a result, fashion investments have also been affected. With the closure of physical stores and a shift towards online shopping, there has been a significant change in consumer behavior, resulting in a shift in demand for certain products. Hence, fashion companies that were unable to swiftly adjust to the changing climate have had financial setbacks, which has led to a decrease in their stock values. On the other side, businesses that were able to quickly change their business model to focus on e-commerce have witnessed an increase in the value of their stock. In order to make wise investment selections, fashion investors must carefully examine the sector and adapt to rapidly changing trends.