Investing in agriculture is not only about profits, but also about ensuring food safety and quality standards. Ensuring safe and healthy food is crucial for human health and well-being, and this can only be achieved through proper food safety measures and quality standards. By making investments in the agricultural sector, investors may significantly contribute to ensuring that the food produced satisfies these requirements, which will benefit both customers and farmers. Supporting the creation and use of standards for food safety, quality assurance procedures, and certification programs can help achieve this. Long-term agricultural investments that put a priority on food safety and quality standards will not only protect the public's health but also build more resilient and lucrative food systems.