The influence of culture in business marketing

[eldavis]

When it comes to marketing, do you think the culture of the business location plays a major role on how the advertisment would be carried out?

 

[Starmix]

Yes, it does, and the transactor must know the culture first of the recipient of his goods if the system is goods to be delivered or exported to another country whose culture is different like time and some gestures for there are gestures not appropriate for their culture.

 

[cherry123]

When it comes to marketing, do you think the culture of the business location plays a major role on how the advertisment would be carried out?

Yes I think so that's why it is study the culture and beliefs of a place before doing business there.

 

[Shavkat]

It is one of the factors that a company needs to consider. We need to understand the geopgraphical location and its culture. In this way, you can plan effective strategies for marketing.

 

[IB D]

It is a must to consider the culture of a particular people before establishing your business in that place. Why would you rear pig in a completely muslin country? Who would patronize you?

 

[astutimeliana723]

Yes, it's true, culture and location will greatly influence in choosing an effective marketing method. Example: For an urban environment, marketing can be done by placing billboards on the side of the road, for rural areas, you can distribute flyers or free samples.

 

[Heatman]

When it comes to marketing, do you think the culture of the business location plays a major role on how the advertisment would be carried out?

Yes of course. The people of a particular place won't accept your products marketing if it's something that's against their culture. It's like trying to advertise alcohol in a Muslim state.

 

[Shavkat]

Yes, it does, and the transactor must know the culture first of the recipient of his goods if the system is goods to be delivered or exported to another country whose culture is different like time and some gestures for there are gestures not appropriate for their culture.

I agree that we need to consider on how to approach people based on their respective cultures and practices. There are times that we need to ask or spend time to know these things before having transactions or negotiations. We do not want to jeopardize our possible businesses with them.

 

[Starmix]

@Shavkat, it is part of the business platform and planning in case the business is on export - import to get to know well the cultural backgrounds of the exporters or importers to have better understanding.

 

[Springtime]

If one is doing international marketing, s(he) must be sensitive to the cultural differences in various locations. For example, during Chinese New Year, products should be packaged in red or bright colored gift boxes. Black colored packaging are not welcome.

 

[Starmix]

If one is doing international marketing, s(he) must be sensitive to the cultural differences in various locations. For example, during Chinese New Year, products should be packaged in red or bright colored gift boxes. Black colored packaging are not welcome.

That's awesome thanks for sharing. I don't know Chinese are sensitive in colors during Chinese New year. It might be against their Feng Shui.

 

[Springtime]

That's awesome thanks for sharing. I don't know Chinese are sensitive in colors during Chinese New year. It might be against their Feng Shui.

For Chinese, red is a lucky color. Some women even wear red underwear during Chinese New Year . lol.

 

[Starmix]

For Chinese, red is a lucky color. Some women even wear red underwear during Chinese New Year . lol.

It's also my favorite color, red, the sharp red to mean luck. We have to wear sharp colors even our undies lol.Red and dark brown are indeed my favorite colors.

 

[nomad]

Businesses have to cross all cultural, religious, and national barriers in order to generate sales. You need to have sales for Diwali as well as sales for Eid and Christmas.