It's no new news that another method of advertising both online and offline is the use of well known influencers or celebrities. Top brands like Tecno, infinix, Samsung and so on usually use top celebrities to market and advertise their products. While this is a very good strategy for does who can afford it, it could backfire as well. In a situation where these celebrities or influencers are found in a negative light, their reputation would also affect your products as well.
