Location-based entertainment (LBE) has been gaining popularity as a new form of entertainment experience. It is a type of entertainment that takes place in a physical location and combines real-world environments with virtual and augmented reality technologies. LBE has the potential to offer a distinctive and immersive experience that cannot be duplicated in a residential environment. LBE provides a variety of investment alternatives, including theme parks, escape rooms, and virtual reality arcades. LBE has the potential to be a profitable investment for those who are willing to accept the risks involved with this new sector due to the expansion of technology and the consumer need for immersive entertainment.